Summer sparks the desire to escape, but mass tourism leaves deep marks. In the mountains — like elsewhere — we need a new kind of travel: more respectful, more conscious, and fairer for all.
Thanks to territorial brands, tourism becomes an opportunity for environmental protection and education: “100% Valposchiavo” is the first territorial brand coming from a non-urban area.
Agritourism is a symbol of Trentino, and it can help contrast the depopulation of mountain areas and the abandonment of agricultural activities.
Thanks to an idea of a decade ago, sustainable tourism has enhanced the natural and cultural value of Trentino’s protected areas.
