Here is what you need to know:
1. Generic Environmental Claims: The EU will ban vague and generic environmental claims such as “environmentally friendly”, “natural”, “biodegradable”, “climate neutral”, or “eco”, unless these claims can be substantiated with recognized evidence of excellent environmental performance.
2. Product Durability: Companies will be prohibited from marketing goods with features that limit their durability without providing information about these features and their impact on the product’s longevity.
3. Emissions Offsetting Claims: Claims that a product has a neutral, reduced, or positive impact on the environment through emissions offsetting schemes will be banned unless backed by credible evidence.
4. Certified Sustainability Labels: Only sustainability labels based on approved certification schemes or established by public authorities will be permitted. This move ensures that sustainability claims are validated by recognized entities.
5. Guarantee Information: The EU will make guarantee information more visible to consumers. Many people are unaware that all goods come with a two-year guarantee in the EU. This initiative aims to enhance consumer knowledge and protect their rights.
6. Extended Guarantee Label: Producers who voluntarily extend their product guarantees free of charge will be able to display a new label highlighting the quality and durability of their goods .