One of our goals is to bring the environmental breakdown discourse from the academic and political stages of the world into our homes. This means to make the discourse tangible, and apply it in our daily lives. That’s why we roll out environmental blog posts and initiatives every Friday.
To make sure that our posts and initiatives have the biggest impact with the minimum effort, we must learn from King David. Young King David killed heavily armed Goliath with nothing else than a slingshot. Just like King David, we don’t have many weapons. We are economically, socially and legally disarmed. Yet, our environmental culture can be a strong weapon. Through strategic planning we can turn it to one of the most accurate and deadliest environmental slingshot in Trentino. Remember the Wonder of Malls story? The story about a small village in Upper Vinschgau that stopped the apple orchards invasion and banned pesticides? Malls is the model we look at. Malls is our King David.
To learn how to be strategic and prepare that slingshot, we must analyze and learn from other environmental initiatives. Let’s start in Davos. Less than two weeks ago the famous Swiss town hosted the World Economic Forum. Three great speakers hold the floor. Their language style can help us improve our communication and equip our slingshot. Let’s have an analytical look at their speeches and the language they used.